How To Do Great Work Without Being An Asshole
For many of us it takes years of experience, beyond the actual training we do, to figure out the best ways to work in various environments and with different people. Paul Woods is an Irish designer and illustrator, who has worked in both European and American creative agencies over the years, and admits he was lucky enough to work in places where they managed to do great work without being assholes. Others however, have not been so lucky. Long hours and bad culture are very much part of many creative agencies' approaches. In this book, Paul Woods talks us through the various aspects of creative industries, detailing how some companies end up with long hours, chaotic workflow and egotistical colleagues. These are things that are often considered as the price you pay to produce great work. Woods argues that in fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry, this unsustainable way of doing business is a ticking time bomb. This book is a brilliant, straight-talking and fun read for anyone working in design, director or junior at an agency or client-side, or in fashion, advertising, publishing or film.
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Paper back 20 x 14.5 x 1.5 cm
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