{"product_id":"from-scratch","title":"From Scratch","description":"\u003cp\u003eAlice Kelly's baking journey began when she bought a disused horse-box for €590 in 2022 with plans to turn it into a pop-up bakery. What started as a renovation project has become a successful business and \u003ca href=\"https:\/\/www.instagram.com\/thefromscratchbakery\" title=\"social media account\" rel=\"noopener\" target=\"_blank\"\u003esocial media account\u003c\/a\u003e where she posts both her successful and failed baking experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFrom Scratch\u003c\/em\u003e is filled with 80 easy recipes for all manner of delicious baked goods, from traybakes and cupcakes to tarts and pastries. Alice breaks down advanced baking concepts so they're easily understandable, making baking both fun and accessible. With a varied range of delicious recipes, you'll never be short of baking ideas. This would make a perfect gift for the budding baker in your life.\u003c\/p\u003e\n\u003cp\u003eLove this - why not check out our range of \u003cstrong\u003e\u003ca title=\"cookbooks\" href=\"https:\/\/shop.designist.ie\/collections\/cook-books\" target=\"_blank\"\u003ecookbooks\u003c\/a\u003e\u003c\/strong\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho wrote it?\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eAlice Kelly, known to many as @fromscratchbaker, is a 22-year-old classically trained baker and digital creator who brings accessible, easy-to-follow baking recipes to a wide online community. She trained in Baking and Pastry Arts Management at Technological University Dublin and has built a substantial online presence, with tens of millions of monthly viewers.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat size is it?\u003c\/strong\u003e\u003cbr\u003eHardcover 24.5 x 19 cm approx, 224 \u003c\/span\u003e\u003cspan\u003epages\u003c\/span\u003e\u003c\/p\u003e","brand":"Blasta Books","offers":[{"title":"Default Title","offer_id":58600623440204,"sku":"BLA-BK-SCRA","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0073\/5892\/files\/fromscratch-designist-1.png?v=1788360222","url":"https:\/\/shop.designist.ie\/products\/from-scratch","provider":"designist","version":"1.0","type":"link"}