Hegarty on Creativity
What is it?
A look into what lies behind creativity from one of the advertising industry's leading players.
Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.
From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Who wrote it?
How does it come?
Hardback 18.5 x 11 x 1.5 cm approx
How can I get it?
You can collect your items in the shop in georges street, dublin (map), or we can deliver it straight to you or your someone special anywhere in Ireland or the rest of Europe (delivery info here). If you want it sent further afield drop us a line and we can arrange that for you. If you are cutting it fine we also have an next day delivery option anywhere in Ireland.
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