Pre-Suasion: A Revolutionary Way To Influence and Persuade
Do you wonder what makes you say yes to a sale pitch? Or how someone can persuade you to do or try something new? Then, you should read this book. The author suggests that in order to persuade someone, you must pre-suade them, meaning a lot can be done in advance. What you say or do ahead of time to your audience/clients will put them in the right mindset to say yes to you. By asking the right questions and throwing in the right statements you can communicate your message more effectively and make people more receptive to your message. Persuasion is like "creating the right mood" for your guests before they arrive to your party. Now you'll have no trouble persuading them to come to that party!
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Paperback, 413p, 19.5 x 13 x 3cm
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