Mad Mattr, the unbelievable dough you won't be able to get enough of!

From the makers of Kinetic Sand, meet Mad Mattr, a non-toxic, odourless dough that flows like a velvet-foam hybrid dream liquid, and it never dries out! Mad Mattr is made from a polymer-dough mix which is super clean and doesn't stain hands, textiles or furniture. (Nevertheless I wouldn't recommend you go mashing it into the carpets.)

It's a great alternative to Play-Doh for model-making and it slides out of moulds real smooooth. It's definitely a product that's aimed at children but at the same time any of my friends who've bought it as a gift for nieces and nephews have ended up keeping it for themselves as a relaxing and meditative thing to absent-mindedly play with; a kind of corporate toy for the young and fidgity at heart. I catch myself playing with it in the shop at least once (or seventeen times) a day and have to snap myself out of its mesmerising, tactile bubble. Like the Kinetic Sand, the Mad Mattr can hold the shape you sculpt it into but at a single touch can also cascade into a magical mess.

It's free from gluten, wheat and casein and is safe in a kids-who-put-everything-in-their-mouths-will-be-fine kind of way, though not to be confused with a trendy health snack. Don't eat it, but if you do, don't panic. 

So, how can you get your hands on (or all over) this wonder stuff? We have four different kits available in our shop on George's Street, and online. There's the standard 10oz pouch which is €20, The Brick Maker Pouch comes with 2oz of Mad Matter and a mould for making lego bricks and is €15, and the Mini Extruder Set and Ultimate Brick Maker Kits are €32 and come with two colours of Mad Matter and moulds for making your amazing creations. 

Check out the video below to see some of the incredible things you can do with Mad Mattr!