A Big Book of Small Ideas - 50 Creations by Nendo
Nendo (the Japanese word for modelling clay) is one of the most prolific design studios in the world. Founder Oki Sato says There is nothing he would not design. At any given moment, he has hundreds of projects in the works – architecture, interiors, furniture, tableware, from wrist watches to glue sticks, from trains to paper cups.
Featuring Sato’s original sketches, full-scale product images and explanatory texts, nendo uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.
Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction to produce beautiful functional everyday objects.
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Who wrote it?
Oki Sayo with Genevieve Gallot
How does it come?
Hardback 37 x 26 cm. 96 pages