This is strategy - make better plans

The follow up to his wildly sucessful this is marketing, this is strategy is a framework for folks trying to create meaningful change in the world - almost the anthesis of move fast and break things, it's about making better plans by idenifying the system in which you're working, how they evolve and what the possibilities for change are.

When asked about marketing problems, Seth found he often responded that before they could tackle the marketing they needed a strategy first, but that this often overlooked aspect of any project was hard to grasp and explain to others. He also found once you got a handle on it, everything else started to fall into place.  That lead to the developement of this book, written in micro chapters or riffs, full of anecdotes that are intended as jumping off points to help you identify and evaluate your strategy and work out if it's helping you get where you want to go. 

Written with real positivity,it gives you permission to examine things you might otherwise overlook. Ideal for anyone looking to make a rukus. 

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Who wrote it?
Seth Godin - business thinker and author 

How does it come?
Paperback. 23.5 x 15 x 2 cm. 296 sections