Design is Storytelling

Design Is Storytelling explores how designers can use narrative techniques to create satisfying graphics, products, services, and experiences. Filled with 250 lively and playful illustrations and written with a sense of humour, the book presents a range of concrete tools and concepts that will help designers enhance the narrative power of their work.

The book is made up of three acts: Act I explores the common patterns that underlie nearly every story, and how designers can apply these patterns to people's relationships with products and services. Act II examines how design plays with our feelings, moods, and associations. Act III focuses on perception and cognition. The book wraps up by offering practical tools for evaluating design projects from a storytelling perspective.

While the book is perfect for folks working across the fields of graphic design, product design, service design, and user experience, it will also appeal to people with a general interest in design and storytelling.

Check out the rest of our books - we have a good few of them here at designist. 

Who wrote it?
Ellen Lupton - Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum

How does it come?
paperback, 21.5 x 16 x 1 cm approx., 159 pages